The challenge: "How can we get more personal, more emotional testimonials from our chefs? If one look straight into the dark lens of a camera, will it still be natural?"

 

For this series of testimonials, we proposed a technique so that the talent could see the interviewer, while looking straight into the camera. Talking and reacting to a human, instead of a camera, resulted in these natural warm, funny and authentic reactions.

 

In addition to the video production and postproduction, Roughcut also negotiated and booked all the talent.

​

This campaign ran in different waves over the course of 2019.

​

Tags:

# 25 clips in NL & FR  #Social media variations #https://www.solo.be/