Omotenashi

 

Yes it is Japanese and no...it doesn't mean Hello!

Japanese use it to describe what they believe is their unique approach to service & hospitality. 

Anticipating needs is at the heart of the concept.

 

If, in the course of a service encounter in Japan, you’ve ever been left thinking “How did they think of that?”, you’ve probably been "omotenashi’d."

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Here at RoughCut, we aim no less. We call ourselves a production service company facilitating agencies and brands who seek to create films, animations and other visual goodness. In doing so, we usually establish longterm partnerships with the agencies and brands we work with. 

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Sometimes, we venture into uncharted territory. We created the popular kid show Zeppe& Zikki which was broadcasted on VTM and VTMKzoom. 60 episodes and 2 music videos of adorable puppet madness! Currently we  have an aviation adventure documentary in development.