The challenge: "How can we get more personal, more emotional testimonials from our chefs? If one look straight into the dark lens of a camera, will it still be natural?"
 
For this series of testimonials, we proposed a technique so that the talent could see the interviewer, while looking straight into the camera. Talking and reacting to a human, instead of a camera, resulted in these natural warm, funny and authentic reactions.
 
In addition to the video production and postproduction, Roughcut also negotiated and booked all the talent.
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