For this high-impact social media campaign, rolled out across Europe, we took on an exciting challenge: capturing the raw power and elegance of the Lexus GT and the all-new LCC at the legendary Spa-Francorchamps circuit.

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The extra twist? With race preparations in full swing, we had just one hour on track to get the perfect shots. Precision, speed, and creativity were key as we maximized every second to bring these machines to life.

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More than just a shoot, this campaign highlights the direct influence of Lexus’ motorsport expertise on its road cars. The result: a dynamic, adrenaline-fueled campaign that showcases Lexus at its best.