LIPTON ICE TEA: Social Campaign

In this local summer campaign, Lipton encouraged millennials to trade  in some screen time for real experiences with friends.

Together with the agency, Roughcut developed this concept of visual summer pranks.  We went all in for the unpolished smartphone look as if the pranks were filmed by the target group, themselves. 

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 The campaign had 10.2 million impressions on youtube.

We organised the shoot so that we could continuously alternate between video and photography production, and produce material for the print campaign on location.