In this local summer campaign, Lipton encouraged millennials to trade in some screen time for real experiences with friends.
Together with Luon, Roughcut developed this concept of visual summer pranks. We went all in for the unpolished smartphone look as if the pranks were filmed by the target group, themselves.
10.2 million impressions on youtube
#Youtube #Social Media variations
LIPTON ICE TEA: Togetherness
We organised the shoot so that we could continuously alternate between video and photography production, and produce material for the print campaign on location